Sports Role Model – ‘WWE Network’

Go Lean Commentary

The revolution will be televised.*

The book Go Lean … Caribbean advocates change for the Caribbean region that is so radical that it might be considered revolutionary!

So be it! The book clearly posits that the region is in crisis, and radical change must now be implemented, but it clearly asserts non-violent, non-military change; see quotation here (Page 8):

… this is not a call for a revolt against the governments, agencies or institutions of the Caribbean region, but rather a petition for a peaceful transition and optimization of the economic, security and governing engines in the region.

This revolution to elevate the Caribbean eco-systems will be executed in the open, with full transparency and accountability. Television cameras are welcome … and encouraged!

The phrase – ‘revolution will not be televised’ – was coined at a time (1970) when television was the dominant visual medium. Today, there is the ubiquity of the internet, with its many video streaming services.

So the new catch-phrase can be: “the revolution will be televised, mobilized and streamed”.

WWE Network - Photo 1This is better! (Every mobile/smart-phone owner walks around with an advanced digital video camera in their pocket). We are now able to have a network without the “network”. Many models abound on the world-wide-web. Previously, this commentary identified one such network (ESPN-W); now the focus is on another, the WWE Network, associated with the World Wrestling Entertainment, Inc. This network is delivered via the internet-streaming only (and On-Demand with limited Cable TV systems). See details here, considering the “World” reference in the “WWE” branding:

WWE Network is a subscription-based video streaming service owned by WWE, using the infrastructure of Major League Baseball Advanced Media.[2] The concept was originally announced in 2011. On January 8, 2014, WWE announced the network would launch on February 24 in the United States. The company stated on July 31 that the service was expected to go live in Australia, Canada, New Zealand, Hong Kong, Singapore, Mexico, Spain, Turkey and the Nordics [countries (Denmark, Finland, Iceland, Norway, and Sweden)], among other countries starting on August 17.[3] It was unexpectedly made available in the UK and Ireland a week earlier than planned, on January 13, 2015, after a delay from the previous October,[4] and is also expected to arrive in Italy, the United Arab Emirates, Germany, Japan, India, China, Thailand, Philippines, and Malaysia at a future date.[5] The WWE Network consists of both a 24-hour linear streaming channel and on-demand programming from WWE’s library.
(Source: retrieved September 20, 2014).

WWE Network - Photo 2


After months of anticipation, WWE Network finally launched today at precisely 9 a.m. ET, becoming the first-ever 24/7 live streaming network. As a part of this historic offering, WWE fans will now have access to all live pay-per-view events, including WrestleMania, as well as groundbreaking original programming, reality shows, documentaries, classic matches and more than 1,500 hours of video on demand. And for a limited time, our fans can get a one-week free trial of this fully immersive WWE experience.

WWE Network is delivered directly to fans through over-the-top digital distribution, and will be available on desktops and laptops, as well as through the WWE App on: Amazon’s Kindle Fire devices; Android devices such as Samsung Galaxy; iOS devices such as Apple iPad and iPhone; Apple TV; Roku streaming devices; Sony PlayStation® 3 and Sony PlayStation® 4; and Xbox 360 and Xbox One.

“Today is a historic day for WWE as we transform and reimagine how we deliver our premium live content and 24/7 programming directly to our fans around the world,” said Vince McMahon, WWE Chairman & Chief Executive Officer. “WWE Network will provide transformative growth for our company and unprecedented value for our fans.”

WWE Network will also offer fans a revolutionary second screen experience for all original programming and live events via the WWE App, similar to the interactive fan experience currently available for flagship TV programs Raw and SmackDown. Tune in tonight at 7:30 p.m. ET to experience the all-new second screen during the first-ever Raw Pre-Show and RawBackstagePass, following Raw.

Live outside the U.S.? WWE Network is scheduled to launch in the United Kingdom, Canada, Australia, New Zealand, Singapore, Hong Kong and the Nordics by the end of 2014/early 2015.
Source: WWE Network – Official Website; posted February 24, 2014; retrieved September 20, 2015 from

Wow, the lesser sports-entertainment activity of wrestling is bigger and more magnanimous than initial appearances. In North America, the major sports are Football, Baseball, Basketball, Soccer and Hockey. Other sport-entertainment higher in profile than wrestling include Auto-Racing (NASCAR & IndyCar), Golf and Tennis. Wrestling is grouped with the these other minor sporting activities: Boxing, Mixed Martial Arts, Olympic Sports (Track & Field, Gymnastics, Figure-skating, Swimming, etc.), Rodeo, Bowling, and others.

These five major team sports are popular with fans and widely watched on television, have a fully professional league, are played by millions of Americans, enjoy varsity status at many Division 1 colleges, and are played in high schools throughout the country. See chart here from

Sport Favorite Sport[5] TV viewing
record (mil)
(since 2000)1
Professional League Participants[6] Professional Average
American football 38.8% 111.5m National Football League 8.9 million 67,604
Basketball 15.3% 39.1m National Basketball Association 24.4 million 17,347
Baseball/Softball 14.8% 35.9m Major League Baseball 23.3 million 30,451
Soccer 8.2% 27.3m Major League Soccer 13.6 million 19,148
Ice Hockey 3.8% 27.6m National Hockey League 3.1 million 17,720
  1. TV viewing record measures the game with the most TV viewers in the U.S. since 2000.[7][8][9][10][11]

In truth, professional wrestling enjoys widespread popularity as a spectator sport (even more so back in the 1990s). However, it is a scripted and choreographed show, wholly unrelated to the amateur competitive sport. So there are a lot of lessons from this WWE Network model for us in the Caribbean; these lessons demonstrate how we can elevate our eco-systems of ICT (Internet & Communications Technology), sports, entertainment, television, and economics .

This role model examination is a big deal for the Caribbean, as the region does not currently have an eco-system for sports business for Caribbean participants in the Caribbean – a lot of infrastructure is missing. There is no viable sporting enterprises – other than baseball development/winter leagues in Puerto Rico, Dominican Republic and Communist Cuba, where the hope is to be scouted and signed for Major League Baseball in the US. There is absolutely no intercollegiate athletics arrangements. Only amateur athletics abound in the region.

This commentary asserts that the Caribbean region can emulate this WWE model, and “simply” launch as a streaming option.

According to the foregoing article, “simply” isn’t so simple; there was a lot of heavy-lifting for this innovative move for WWE to launch this endeavor. That fact too, is a lesson for the Caribbean; there is heavy-lifting required to transform society, in general and specifically for sport enterprises.

While so much of the sports business infrastructure is missing in the region, the Caribbean is awash in the underlying assets: the athletes. The Caribbean supplies the world with the best-of-the-best in the sports genres of basketball, track-and-field, soccer-FIFA-football and other endeavors. This athletic supply applies equally to men and women.

The book Go Lean…Caribbean book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU), a technocratic federal government to administer and optimize the economic/security/governing engines of the region’s 30 member-states. The roadmap recognizes and fosters the genius qualifiers of many Caribbean athletes. The goal now is foster the local eco-system in the homeland so that those with talent would not have to flee the region to garner the business returns on their athletic investments.

This Go Lean economic empowerment roadmap strategizes to create a Single Media Market to leverage the value of broadcast rights for the entire region, utilizing all the advantages of cutting edge ICT offerings. The result: an audience of 42 million people across 30 member-states and 4 languages. The WWE Network therefore provides a great role model for the CU‘s execution, facilitating television, cable, satellite and internet streaming wherever economically viable.

At the outset, the roadmap recognizes the value of sports in the roadmap with these statements in the Declaration of Interdependence (Page 13 & 14):

xxvi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxviii. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxxi. Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.

In the Go Lean book and previous blogs, the Go Lean movement asserted that the market organizations and community investments to garner economic benefits of sports is within reach, with the proper technocracy. The biggest contribution the CU will make is the facilitation of sports venues: arenas and stadia. Sports will then be a big business for the athletes, promoters, vendors and landlords. Still, even fans get great benefits: image, national pride, and entertainment. (Again, the E in WWE means Entertainment – see Appendix VIDEO below). The eco-system of sports is therefore inclusive in the roadmap’s quest to make the Caribbean region a better place to live, work and play.

Now is the time for all of the Caribbean to lean-in to the following community ethos, strategies, tactics, implementations and advocacies detailed in the book Go Lean…Caribbean to deliver the solutions to elevate the Caribbean region through sports:

Community Ethos – People Respond to Incentives in Predictable Ways Page 21
Community Ethos – Return on Investments Page 24
Community Ethos – Ways to Foster Genius Page 27
Community Ethos – Promote Intellectual Property Page 29
Community Ethos – Ways to Promote Happiness Page 36
Community Ethos – Ways to Impact the Greater Good Page 37
Strategic – Vision – Consolidating the Region in to a Single Market Page 45
Strategic – Staffing – Sporting Events at Fairgrounds Page 55
Tactical – Fostering a Technocracy Page 64
Tactical – Separation of Powers – Sports & Culture Administration Page 81
Tactical – Separation of Powers – Fairgrounds Administration Page 83
Implementation – Steps to Implement Self-Governing Entities (Fairgrounds) Page 105
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas – #5 Four Languages in Unison / #8 Cyber Caribbean Page 127
Planning – Ways to Make the Caribbean Better Page 131
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Education – Reduce Brain Drain Page 159
Advocacy – Ways to Improve Local Government – Parks & Recreation Page 169
Advocacy – Ways to Impact Events Page 191
Advocacy – Ways to Promote Fairgrounds Page 192
Advocacy – Ways to Foster Technology – Intellectual Property Protections Page 197
Advocacy – Ways to Empower Women Page 226
Advocacy – Ways to Impact Youth Page 227
Advocacy – Ways to Improve Sports Page 229
Advocacy – Ways to Impact Urban Living – Sports Leagues Page 234

The Go Lean book asserts that the region can be a better place to live, work and play; that the economy can be grown methodically by embracing progressive strategies in sports and sports broadcasting/streaming at all levels: professional, amateur and intercollegiate. This point was further detailed in these previous blogs:

This cause was detailed in these previous blogs: Socio-Economic Impact of Sports Arenas & Stadia Melding of Sports & Technology; the Business of the Super Bowl Levi’s® Stadium: A Team Effort Sports Role Model – espnW. Sports Role Model – Playing For Pride … And More Sports Role Model – Turn On the SEC Network Sports Role Model – US versus the World Lebronomy – Economic Impact of the Return of the NBA Great Caribbean Players in the 2014 World Cup College World Series Time – Lessons from Omaha Landlord of Temporary Stadiums Sports Bubble – Franchise values in basketball Book Review: ‘The Sports Gene’ Collegiate Sports in the Caribbean Could the Caribbean Host the Olympic Games?

This Go Lean roadmap is committed to availing the economic opportunities of sports but the roadmap is bigger than just sports; its a concerted effort to elevate all of Caribbean society. The CU is the vehicle for this goal, this is detailed by the following 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs (21,000 direct jobs at fairgrounds and sport venues).
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improvement of Caribbean governance to support these engines.

This roadmap adheres to economic principles and related best-practices; therefore the laws of supply-and-demand are duly respected. Similar to the foregoing WWE Network article, the roadmap looks for the opportunities to foster interest that may exists in specific endeavors, and then explore the business opportunities around servicing that demand. (This roadmap is not specifically advocating wrestling activities for Caribbean stakeholders but rather the business modeling of the WWE).

This is heavy-lifting. This is the quest of Go Lean/CU, to do the heavy-lifting for the Caribbean region, above and beyond what individual member-states maybe able to accomplish on their own. All the stakeholders in the region – athletes, participants, spectators, coaches, promoters, and officials – are hereby urged to lean-in to this roadmap.

We need to just do it! 🙂

Download the book Go Lean … Caribbean – now!


Appendix* – The Revolution Will Not Be Televised

This phrase in pop culture originated as a  a poem and song by Gil Scott-Heron. Scott-Heron first recorded it for his 1970 album Small Talk at 125th and Lenox, on which he recited the lyrics, accompanied by congas and bongo drums. Heron (1949 –2011) was an American soul and jazz poet, musician, and author, known primarily for his work as a spoken word performer in the 1970s and 1980s.


AUDIO: The Revolution Will Not Be Televised –

This is a sound sample from a song, that is currently copyrighted. The copyright for it may be owned by the author or his designate (heirs, company, etc.).


Appendix VIDEO – WWE Network Promo

The insane leaping ability of Rob Van Dam, Eddie Guerrero and other Superstars and Legends is on display in this spring-loaded edition of WWE Fury. More ACTION on the WWE NETWORK.

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