Go Lean…Caribbean

Go Lean Commentary

Sports could be big business; culture is big business. Every now-and-then there is the opportunity to merge sports and culture into a single economic activity. One such expression is the sports/culture of surfing. This focus is a priority for the movement to elevate the Caribbean society, stemming from the book Go Lean…Caribbean.

The book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). While the CU is not intended as a sports promotion entity, it does promote the important role of sports in the quest to make the Caribbean a better place to live, work and play.

Though surfing activities originated with Polynesian culture (see Appendix below), the sport has assimilated well in other societies – the Caribbean included.

In terms of cultural expressions of surfing in the United States, the most iconic portrayal is the Rock-n-Roll group the Beach Boys; see VIDEO in the Appendix below of a milestone performance in Tokyo, Japan.

Yes surfing is global in its participation and appreciation.

Now a Caribbean community, the French-domain of Martinique is exploring the surfing sub-culture for sport, tourism and sports-tourism.

Cowabonga* Dude!

By: The Caribbean Journal staff

Long an under-the-radar surfing spot, the French Caribbean island will get its place in the spotlight when the surfing world gathers on the island later this month for the first-ever Martinique Surf Pro.

From April 21-26, the Caribbean’s only World Surf League Qualification Series event this year will take place along the shores of Basse-Pointe in Martinique.

The event, which is being organized by Martinique Surfing in partnership with the World Surf League, will bring together 100 world-class surfers from the United States, Japan, Europe, Brazil and the Caribbean.

“Martinique has been among the best-kept secrets in Caribbean surfing for some time now,” said Muriel Wiltord, director of the Americas for the Martinique Promotion Bureau. “Such a high-profile event as this cements the island’s position as a prime surfing destination. As one the top watersports competitions being held in the Caribbean in 2015, Martinique Surf Pro also shines a spotlight on the wide range of additional watersports options that Martinique has to offer.”

Martinique’s surfing season typically lasts between November and May along its northern and northeastern Atlantic coasts.

Source retrieved April 13, 2015: http://www.caribjournal.com/2015/04/13/is-martinique-the-next-caribbean-surfing-capital/

Not every coastline is ideal for surfing; thusly many Caribbean residents do not surf; it is not an indigenous activity to this region. But the past-time – and culture for that matter – is adaptable. Why is this? While the Caribbean has been blessed with many natural gifts, the physical conditions for surfing are not everywhere; (based on factual information retrieved from Wikipedia).

There must be a consistent swell. A swell is generated when wind blows consistently over a large area of open water, called the wind’s fetch. The size of a swell is determined by the strength of the wind and the length of its fetch and duration. Because of this, surf tends to be larger and more prevalent on coastlines exposed to large expanses of ocean traversed by intense low pressure systems.

Local wind conditions affect wave quality, since the surface of a wave can become choppy in blustery conditions. Ideal conditions include a light to moderate “offshore” wind, because it blows into the front of the wave, making it a “barrel” or “tube” wave. Waves are Left handed and Right Handed depending upon the breaking formation of the wave.

Waves are generally recognized by the surfaces over which they break.^[7] For example, there are Beach breaks, Reef breaks and Point breaks.

The most important influence on wave shape is the topography of the seabed directly behind and immediately beneath the breaking wave. The contours of the reef or bar front becomes stretched by diffraction. Each break is different, since each location’s underwater topography is unique. At beach breaks, sandbanks change shape from week to week. Surf forecasting is aided by advances in information technology. Mathematical modeling graphically depicts the size and direction of swells around the globe.

So mastering the sport of surfing is now an art and a science.

Despite the fun and joy of surfing, there are a lot of dangers with this activity:

• Drowning
• Collisions
• Marine life – Sharks mistake surfers for their natural prey
• Rip currents
• Seabed – Injuries from the reefs, fauna and flora of the seabed

This activity is not for the faint of heart.

Not every market, especially in the Caribbean, can support the demands of surfing as a sport and as a cultural event. As depicted in the foregoing article, Martinique uniquely qualifies. This year’s professional tournament is the inaugural event. This Caribbean island makes a very short-list of all locations where this activity is practical. The following is a sample of the competitive/major surfing locations (Surf Cities) around the globe:

1. In Australia

• 1.1 Margaret River – Yallingup and Prevelly Park, WA (Western Australia)
• 1.2 Crescent Head, NSW
• 1.3 Northern Beaches, NSW
• 1.4 Seal Rocks and Pacific Palms, NSW
• 1.5 Snapper Rocks, QLD
• 1.6 Noosa – Point Break, QLD
• 1.7 North Coast – Angourie to Byron Bay, NSW
• 1.8 Bells Beach, Victoria

2. In Asia

• 2.1 Arugam Bay, Ullae (Pottuvil, Sri Lanka)

3. In the South Pacific

• 3.1 Teahupoʻo (Tahiti)

4. In South Africa

• 4.1 Jeffreys Bay (Eastern Cape)

5. In North America

• 5.1 Zicatela Beach (Mexican Pipeline)

6. In Central America

• 6.1 La Libertad (El Salvador)

7. In South America

• 7.1 Chicama (La Libertad-Peru)

8. In the USA

• 8.1 Mavericks (California)
• 8.2 Trestles (Southern California)
• 8.3 Pipeline (Hawaii)

9. In Europe

• 9.1 Costa da Caparica (Almada, Portugal)
• 9.2 Supertubos (Peniche, Portugal)
• 9.3 Nazaré (Portugal)

The Martinique effort and initiative to satiate the thirst … and fascination of surfing aligns with the objects of the CU/Go Lean roadmap; especially the mission “to forge industries and economic drivers around the individual and group activities of sports and culture” (Page 81).

The Go Lean vision is a confederation of the 30 member-states of the Caribbean forming the CU as a proxy organization to do the heavy-lighting of building, funding, maintaining and promoting sports venues. The strategy is for the CU to be the landlord, and super-regional regulatory agency, for sports leagues, federations and associations (amateur, collegiate, and professional). The embrace and promotion of the sport and culture of surfing can contribute to the Greater Good for the Caribbean. This aligns with the prime directives of the CU/Go Lean roadmap; summarized in the book with these 3 statements:

• Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
• Establishment of a security apparatus to protect the resultant economic engines and the participants in activities like surfing.
• Improvement of Caribbean governance to support these engines.

This roadmap commences with the recognition that genius qualifiers can be found in many fields of endeavor, including sports. The roadmap pronounces the need for the region to confederate in order to invest in elevation of the Caribbean eco-systems in which such athletic geniuses can soar. These pronouncements are made in the opening Declaration of Interdependence, (Pages 13 & 14) as follows:

xxi. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.

xxii. Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.

The Go Lean book and accompanying blogs declare that the Caribbean needs to learn lessons from Surf City communities and other sporting venues/administrations. So thusly this subject of the “business of sports” is a familiar topic for Go Lean blogs. This cause was detailed in these previous blogs:

This Go Lean roadmap is committed to availing the economic opportunities of all the Caribbean sports eco-system to respond to the world’s thirst for surfing. The book details the series of community ethos, strategies, tactics, implementations and advocacies to deliver the regional solutions to better harness economic benefits from sports and sports-tourism activities:

What could be the end result for the Go Lean roadmap’s venture into the sport of surfing and the business of sports? Economic growth and “jobs”. The Go Lean roadmap anticipates 21,000 direct jobs at sports enterprises throughout the region.

But surfing is also a leisure amenity, a “play” activity within the Go Lean roadmap. Many participate in this activity with no competitive motives. So the promotion of surfing in the Caribbean region can appeal to many enthusiasts far-and-wide to come visit and enjoy our Caribbean hospitality. This subject therefore relates back to the primary regional economic activity of tourism. This fits into the appeal of the Caribbean sun, sand and surf.

Overall, with these executions, the Caribbean region can be a better place to live, work and play. There is a lot of economic activity in the “play” aspects of society. Everyone, surfers, athletes and spectators alike, are hereby urged to lean-in to this Go Lean roadmap.

Cowabonga Dude!

Download the book Go Lean … Caribbean – now!

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Appendix – *Cowabunga: (slang) an expression of surprise or amazement, often followed by “dude”. Popular among California surfers.

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Appendix – Encyclopedia of Surfing:

For centuries, surfing was a central part of ancient Polynesian culture. This activity was first observed by Europeans at Tahiti in 1767 by Samuel Wallis and the crew members of the Dolphin; they were the first Europeans to visit the island in June of that year.

Surfing is a surface water sport in which the wave rider, referred to as a surfer, rides on the forward or deep face of a moving wave, which is usually carrying the surfer toward the shore. Waves suitable for surfing are primarily found in the ocean, but can also be found in lakes or in rivers in the form of a standing wave or tidal bore. However, surfers can also utilize artificial waves such as those from boat wakes and the waves created in artificial wave pools.

The term surfing refers to the act of riding a wave, regardless of whether the wave is ridden with a board or without a board, and regardless of the stance used. The native peoples of the Pacific, for instance, surfed waves on alaia, paipo, and other such craft, and did so on their belly and knees. The modern-day definition of surfing, however, most often refers to a surfer riding a wave standing up on a surfboard; this is also referred to as stand-up surfing.

George Freeth (8 November 1883 – 7 April 1919) is often credited as being the “Father of Modern Surfing”.

In 1907, the eclectic interests of the land baron Henry Huntington (of whom the City of Huntington Beach is named after) brought the ancient art of surfing to the California coast. While on vacation, Huntington had seen Hawaiian boys surfing the island waves. Looking for a way to entice visitors to the area of Redondo Beach, where he had heavily invested in real estate, he hired the young Hawaiian George Freeth to come to California and ride surfboards to the delight of visitors; Mr. Freeth exhibited his surfing skills twice a day in front of the Hotel Redondo.

In 1975, professional contests started.^[6]

Today, the Surfing Hall of Fame is located in the city of Huntington Beach, California. The city brands itself as Surf City USA.

(Source retrieved April 14 from: http://en.wikipedia.org/wiki/Surfing)

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Appendix – VIDEO – The Beach Boys: Surfin’ Safari~Surf City~Surfin’ U.S.A – https://youtu.be/qpSwdQMn8xs

Uploaded on Jul 29, 2011 – Live at Budokan in Japan November 2, 1991