Forging Change: The Fun Theory

Go Lean Commentary

The publishers of the book Go Lean…Caribbean wants to forge change in the Caribbean. How do we go about doing that?

The book identifies a number of best practices.

Here, now is another…

Consider this theory:

Video: The Fun Theory – Piano Staircase

The Fun Theory – an initiative of Volkswagen (VW). This is one of a series of experiments for a new brand campaign of VW. Have a look – the piano stairs are really funny. Fun can obviously change behavior for the better.
YouTube Video Sharing Site (Retrieved 09/08/2014) –
https://www.youtube.com/watch?v=SByymar3bds

The forgoing VIDEO depicts the challenge to people in a city to take the stairs more as opposed to riding the escalator. While this appears to be a small thing, the issue is bigger than initial appearances. Walking up a flight of stairs could be “just what the doctor ordered” for many people. It’s a great wellness initiative.

The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU); an initiative to bring change, empowerment, to the Caribbean region; to make the region a better place to live, work and play. This Go Lean roadmap also has initiatives to improve wellness in the region, and more. In fact, the Caribbean empowerment roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion & create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines.
  • Improve Caribbean governance to support these engines.

The book describes the CU as a hallmark of a technocracy, a commitment to efficiency and effectiveness; and a commitment to fun. Among the 144 different missions for the CU are many fun related activities, such as music, arts, sports, libraries, Hollywood (media related), heritage and overall happiness.

As depicted in the foregoing VIDEO, “fun” can be used to forge change. The Go Lean book declares that before any real change takes root in the Caribbean that there must be an adoption of new community ethos, the national spirit that drives the character and identity of its people. We must therefore use effective and efficient drivers to forge this change.

The roadmap was constructed with the following community ethos in mind, plus the execution of these strategies, tactics, implementation and advocacies to forge the identified permanent change in the region. The following is a sample of these specific details from the book:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Principles – People Choose Page 21
Community Ethos – Economic Principles – People Respond to Incentives in Predictable Ways Page 21
Community Ethos – Economic Principles – The Consequences of Choices Lie in the Future Page 21
Community Ethos – Governing Principles – Minority Equalization Page 23
Community Ethos – Governing Principles – Lean Operations Page 24
Community Ethos – Governing Principles – Cooperatives Page 25
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Help Entrepreneurship Page 28
Community Ethos – Ways to Promote Intellectual Property Page 29
Community Ethos – Ways to Impact Research & Development Page 30
Community Ethos – Ways to Bridge the Digital Divide Page 31
Community Ethos – Ways to Impact Turn-Arounds Page 33
Community Ethos – Ways to Improve Sharing Page 35
Community Ethos – Ways to Promote Happiness Page 36
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Vision – Confederate 30 Member-States Page 45
Strategy – Mission – Celebrate the Music, Sports, Art, People and Culture of the Caribbean Page 46
Tactical – Confederating a Permanent   Union Page 63
Tactical – Fostering a Technocracy Page 64
Implementation – Ways to Pay for Change Page 101
Implementation – Ways to Deliver Page 109
Planning – 10 Big Ideas for the Caribbean Region Page 127
Planning – Ways to Make the Caribbean Better Page 136
Planning – Reasons Why the CU Will Succeed Page 137
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Improve Communications Page 186
Advocacy – Ways to Improve Libraries Page 187
Advocacy – Ways to Impact Hollywood Page 202
Advocacy – Ways to Impact Beauty Pageants Page 203
Advocacy – Ways to Preserve Caribbean Heritage Page 218
Advocacy – Ways to Improve Sports Page 229
Advocacy – Ways to Improve the Arts Page 230
Advocacy – Ways to Promote Music Page 231

Previously Go Lean blog/commentaries have stressed having fun and impacting the community through the “games people play”. The following sample applies:

http://www.goleancaribbean.com/blog/?p=2222 Sports Role Model – Playing For Pride … And More
http://www.goleancaribbean.com/blog/?p=2171 Sports Role Model – Turn On the SEC Network
http://www.goleancaribbean.com/blog/?p=1943 The Future of Golf; Vital for Tourism
http://www.goleancaribbean.com/blog/?p=1909 Music Role Model Berry Gordy – No Town Like Motown
http://www.goleancaribbean.com/blog/?p=1596 Book Review: ‘Prosper Where You Are Planted’
http://www.goleancaribbean.com/blog/?p=522 Financial Crisis Jokes
http://www.goleancaribbean.com/blog/?p=318 Collegiate Sports in the Caribbean

CU Blog - Forging Change - The Fun Theory - Photo 1The quest to change the Caribbean is more complex than just doing some fun activities. This is serious, maybe even life-and-death. But who wants to live in a world that is all life-and-death all the time. No, let’s have some fun too.

People come to the Caribbean to have fun – we welcome them all. Let the good times roll!

We must use “fun” to reach our audience – our communities – then grab their attention to send a message of the need for change and to lean-in to this roadmap to elevate Caribbean society. The change being advocated includes having fun; it includes making the Caribbean a better place to live, work and play. 🙂

We encourage all of the Caribbean to lean-in to this roadmap.

Download the book Go Lean … Caribbean – now!

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