BHAG – Outreach to the World: Why Not a Profit Center – Encore

The plan to reform and transform the Caribbean member-states does not ignore the rest of the world. No, it recognizes that there must be a lot of “coming and going” with other people in other places.

We honestly admit that many of our own citizens have abandoned the homeland, yet these ones still want to be engaged with Caribbean institutions and can truly still have a positive impact on our societal engines. If only we can “profit” from this engagement.

Yes, we can …

How about a plan for the Caribbean member-states to build-out their “Outreach to the World” – Embassies, Consulates and Trade Mission Offices – in such a way so as to generate traffic from consumer and commercial stakeholders – think: retail, dining, entertainment and amusements.

Generate traffic and generate profits!

This is a Big Hairy Audacious Goal (BHAG), but this can be done; this is being done; this could be expanded upon to a heightened extent.

Every month, the movement behind the 2013 book Go Lean…Caribbean presents a Teaching Series on a subject germane to Caribbean life, either at home or abroad. For this March 2020, our focus is on BHAG efforts that are too big for any one member-state alone. This is entry 5-of-6 for this series, which embraces the reality of the Caribbean Outreach to the World.

The full catalog of the series for this month – under the BHAG theme – is listed as follows:

  1. BHAG – The Audacity of Hope – Yes, we can!
  2. BHAG Regional Currency – In God We Trust
  3. BHAG – Infrastructure Spending … finally funding Toll Roads
  4. BHAG – One Voice – Foreign Policy and Diplomatic Stance
  5. BHAG – Outreach to the World – Why Not a Profit Center
  6. BHAG – Netflix, Hulu, CBS, Peacock ==> Caribbean Media

In addition to the 42 million people in the Caribbean member-states, there is also the Diaspora, estimated in some circles to be 10 to 26 million people; (the disparity is due to the status of first generation “legacies”; only “some” identify with the homeland). So the subject of Caribbean Outreach to the World is familiar for this movement behind the Go Lean book. In addition to the direct references to Diaspora and Trade Mission Offices in the 2013 book, there have been a number of previous Go Lean commentaries that elaborated on this theme of Outreach to this population; consider this sample list here: Caribbean Diaspora – All Member-states – Not the Panacea The ‘Best of the Caribbean’ … now live abroad Diaspora Reckoning – Settlers -vs- Immigrants – ‘We’ never catch-up The Caribbean – A People or A Place? Caribbean Trade and Outreach Can Transform Society Opportunities for a New Media Network to reach the Diaspora Realities and Dangers of American Immigrant Life – We need to protect our Diaspora Calls for Repatriation Strategy Outreach Goal: We Want Diaspora to Retire ‘Back at Home’ The Caribbean is Looking For Heroes … to Return

In fact, this exact concept of Outreach to the World – Why Not A Profit Center has been addressed specifically in this prior Go Lean blog-commentary from May 3, 2014. It is only appropriate to Encore that 6-year old commentary now. But imagine how much progress has been made since then. For example, consider this establishment in Berlin Germany where developers have captured a Tropical Island experience indoors, open 365 days a year. Consider this VIDEO here:

VIDEO – Tropical Islans Water Park! –

Posted March 12, 2017 – Tropical Islands is a tropical water park built in an old air ship hanger that protected air ships in bad weather. It is located about 45 minutes south of Berlin, Germany and is set in the largest freestanding hall in the world.
Category: Film & Animation

This is not the only one – there are many more “Indoor Water Parks” throughout the world; consider this list:

30 Top Indoor Water Parks around the World
i.e. #21: Castaway Bay, Cedars Point, Sandusky, Ohio, USA

Why can’t we do the same in other locations – especially our Trade Mission sites – in our Outreach to the World?!

“Can’t bring the people to the Caribbean? Then bring the Caribbean to the people.” – Yes, this is a BHAG.

See the Encore of the May 3, 2014 commentary here-now:


Go Lean CommentaryWhy not … a Profit Center?

Most Caribbean countries have Embassies, Consular Offices and/or Trade Mission Offices in world capitals. These are normally cost centers, where the governments have to maintain the cost burden for these facilities. But why do they have to be cost centers, why not profit centers?

Why not … a profit center? As in one integrated, consolidated center on behalf of all the Caribbean member-states – a classic “cooperative” model. This strategy meets a basic requirement of retail design: traffic. All the embassy, consular and trade mission activities would create impactful retail traffic demands.

This vision comes into focus as a result of the emergence of the Caribbean Union Trade Federation (CU), and the news article[c] below. The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the CU. The roadmap fully anticipated integrating and consolidating Trade Mission Offices (Page 116) to advance the causes of the Caribbean people in foreign countries; eight (8) cities are specified in details.

The resultant facility, and accompanying eco-system, would fulfill a CU mandate, global outreach to expand Caribbean trade within the source country, city and regional area.

From the outset of the roadmap, the intent to leverage Trade Mission Offices was pronounced in the Declaration of Interdependence (Page 13), as follows:

xix. Whereas our legacy in recent times is one of societal abandonment, it is imperative that incentives and encouragement be put in place to first dissuade the human flight, and then entice and welcome the return of our Diaspora back to our shores. … The right of repatriation is to be extended to any natural born citizens despite any previous naturalization to foreign sovereignties.

xx. Whereas the results of our decades of migration created a vibrant Diaspora in foreign lands, the Federation must organize interactions with this population into structured markets. Thus allowing foreign consumption of domestic products, services and media, which is a positive trade impact. These economic activities must not be exploited by others’ profiteering but rather harnessed by Federation resources for efficient repatriations.

The roadmap also urges the urban design approach for mixed-use developments; (Page 234). This dictates a structure designed as retail (ground floor), mezzanine for offices, and higher levels/floors for residences (apartments, condominiums, and hotels). See a sample site in a US Midwestern city here – Photos & VIDEO:

Why Not ... a profit center - Photo 1 (2)

Why Not ... a profit center - Photo 2

Why Not ... a profit center - Photo SPECIAL

VIDEO Midtown Crossing Commercial –

A model of a successful mixed-use development is the Omaha-Nebraska Midtown Crossing[a].

Consider New York City; it is one of 8 mission cities envisioned. This  map below and the Appendix Table lists all the addresses of the Caribbean embassies, consulates, and outreach offices in New York City[b] – all within a 5 mile radius. Imagine if all those facilities were in one property – a mixed-use development.

Why Not ... a profit center - Photo 4 (3)

Imagine too, a climate-controlled atrium with Caribbean fauna & flora; a food court showcasing cuisines from all the participating Caribbean countries, (up to 30); art galleries, convention/banquet facilities, exhibit halls, night clubs, performing arts theaters and maybe even an indoor entertainment center (for instance, modeling the legacy of Caribbean Pirates). This vision would generate multiple streams of revenue – a profit center as opposed to 30 cost centers.

This vision would benefit a lot of Caribbean stakeholders with support and outreach services – those desiring to live, work, learn, heal and play in the Caribbean. These stakeholders include:

  • Visitors
  • Caribbean Citizens (travelling abroad)
  • Diaspora
  • Foreign Direct Investors
  • Students

There is the need for this manifestation right now in London, England (another designated Trade Mission Office – Page 116 ); as depicted in this referenced news story[c]:

LONDON, England (May 1, 2014) — Overseas Territory representatives from the British Virgin Islands, Bermuda, Montserrat, the Cayman Islands and Anguilla met with United Kingdom business networking specialists, CaribDirect International Business Network (CIBN) in London last week, as the first networking session focusing on trade and investment gathers momentum.

These discussions, held at the offices of the Bermuda representative, focused on introducing the CaribDirect International Business Network (CIBN) concept; outlining its broad scope; revealing the economic and political opportunities available for the Caribbean Overseas Territories (OTs); and examining practical ways to work together for the benefit of the dependent territories of the Caribbean.

CIBN is an agency designed to facilitate and connect entrepreneurs and business people in the UK with Caribbean government and business representatives for trade and investment.

Representatives attending the meeting were Cayman Islands’ deputy director Charles Parchment, Montserrat director Janice Panton, BVI London Office director Kedrick Malone, Bermuda director Kimberley Durrant, CaribDirect director of policy Ron Belgrave and CaribDirect multi-media CEO David Roberts.

If only this profit center concept existed now … in London … and in New York.

The CU roadmap is designed to bring change to the Caribbean region. This commentary demonstrates that a lean, nimble organization structure can also be “at the corner of preparation and opportunity” and that opportunity can be made in turning a cost center into a profit center. This structure can optimize the Caribbean’s economic, security and governing engines – no matter the location. If the Trade Mission Offices were constituted as profit centers, the following details from the book Go Lean…Caribbean would manifest, with impacted community ethos, strategies, tactics, implementations and advocates; listed as follows:

Community Ethos – Lean Operations Page 24
Community Ethos – Cooperatives Page 25
Community Ethos – Ways to Improve Sharing Page 37
Strategy – Repatriating Caribbean Diaspora Page 47
Strategy – Inviting Foreign Direct Investments Page 48
Tactical – Separation of Powers – State Department Page 80
Tactical – Design Requirements for the Capital District Page 110
Implementation – Trade Mission Objectives Page 116
Implementation – Reasons to Repatriate Page 118
Implementation – Ways to Benefit from Globalization Page 119
Advocacy – Ways to Improve Trade Page 128
Advocacy – Lessons from New York City Page 137
Advocacy – Ways to Enhance Tourism Page 190
Advocacy – Impact the Diaspora Page 217
Advocacy – Ways to Impact Urban Living Page 234

The Go Lean roadmap will make the outreach, and foreign support, for Caribbean stakeholders more efficient and effective. This plan would impact and change the Caribbean and the foreign world we reach out to.

All Caribbean stakeholders – citizens, businesses and governments alike – are urged to lean-in to this Go Lean roadmap.

Download the free e-Book of Go Lean … Caribbean – now!


Appendix – References



Appendix – TABLE – Caribbean States Mission Offices – New York City



Anguilla 845 Third Avenue, New York, NY 10022  Phone: 212-745-0277
Antigua & Barbuda 610 Fifth Avenue, Ste 311, New York, NY 10020  Phone: 212-541-4117
Aruba 666 Third Avenue, 19th floor, New York, NY 10017 Phone 877-388-2443
Bahamas 231 East 46th Street, New York, NY 10017  Phone: 212-421-6420
Barbados 820 Second Avenue, 5th Fl, New York, NY 10017  Phone: 212-551-4325
Belize 675 Third Avenue, Ste 1911, New York, NY 10017  Phone: 212-593-0999
Bermuda 845 Third Avenue, New York, NY 10022 Phone: 212-745-8272
British Virgin Islands 845 Third Avenue, New York, NY 10022 Phone: 212-745-8272
Cayman Islands 845 Third Avenue, New York, NY 10022 Phone: 212-745-8272
Cuba 315 Lexington Ave 38th Street New York, NY 10016 Ph. 212-689-7215
Dominica 800 Second Ave, Ste 400H, New York, NY 10017 Phone: 212-949-0853
Dominican Republic 1500 Broadway, Ste 410, New York, NY 10036  Phone: 212-768-2480
Grenada 800 Second Ave, Ste 400K, New York, NY 10017 Phone 212-599-0301
Guadeloupe 45 W 34th Street, Suite 703, New York, NY 10001 Phone  877-203-2551
Guyana 370 Seventh Avenue, 4th Fl, New York, NY 10001  Phone: 212-947-5110
Haiti 271 Madison Avenue, 17th Fl, New York, NY 10016 Phone: 212-967-9767
Jamaica 767 Third Avenue, New York, NY 10017  Phone: 212-935-9000
Martinique 444 Madison Avenue, 16th Fl, New York, NY 10022 Phone: 212-838-6887
Monserrat 845 Third Avenue, New York, NY 10022  Phone: 212-745-0200
Netherland Antilles:Bonaire, Curaçao, Sint Eustatius, Saba 1 Rockefeller Plaza 11th Floor, New York, NY 10020 212-246-1429
Puerto Rico 666 5th Avenue # 15l, New York, NY, 10103-1599. Phone: 212-333-0300
St. Barthelemy 934 Fifth Ave, New York, NY 10021 Phone: 212-606-3601
St. Kitts & Nevis 414 East 75th Street, New York, NY 10103 – 212-535-5521
St. Lucia 800 Second Avenue, 9th Fl, New York, NY 10017 – 212-697-9360
St. Maarten 675 Third Avenue, Ste 1807, New York, NY 10017 – 800-786-2278
St. Vincent & The Grenadines 801 Second Avenue, 21st Fl, New York, NY – 212-687-4490
Suriname 1 UN Plaza, 26th Fl, New York, NY 10017 – 212-826-0660
Trinidad & Tobago 125 Maiden Lane, Unit 4A, 4th Fl, New York, NY 10038 Ph. 212-682-7272
Turks & Caicos Island 845 Third Avenue, New York, NY 10022 Phone: 212-745-8272
US Virgin Islands 45 W 34th Street, Suite 703, New York, NY 10001 Phone 877-203-2551
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