The Future of Golf; Vital for Tourism

Go Lean Commentary

The book Go Lean…Caribbean calls for the elevation of Caribbean society, to re-focus, re-boot, and optimize all the engines of commerce so as to make the Caribbean a better place to live, work and play.  “The games people play” therefore have relevance for our consideration. Golf is one of those games. But golf is more than just a game, it is an eco-system; but this eco-system is in peril.

“The financial bubble burst and the Tiger bubble burst as well”.
“Even as the economy recovered, golf is still in a nose dive”.
“Your house is on fire”.

These (above) are among the key phrases from the narration of the following HBO Real Sports documentary story:

Host Bryant Gumbel speaks with industry leaders, including Jack Nicklaus, the most accomplished golfer of all time, and executive Mark King about the state of the sport and what innovations should be embraced.

Full Length VIDEO:

YouTube Online Video Site (Published July 23, 2014; Retrieved August 9, 2014) –

This subject is pivotal in the roadmap for elevation of the Caribbean economy, which maintains that tourism will continue to be the primary economic driver in the region for the foreseeable future. The game of “golf” plays a significant role in the business model of tourist resorts. The publisher of the book Go Lean…Caribbean posits that understanding the macro-economic patterns of the game/sport of golf is critical in the roadmap to grow the region’s GDP and creating jobs (2.2 million new jobs projected).

Also important in this discussion is the functionality of economic planning.

According to the foregoing VIDEO, there are major issues in the eco-system of golf. There are 4 major events during the year: The Masters, US Open, British Open and the PGA Championship. The viewership numbers for all 4 events have been declining in the last 7 years, since 2007, the eve of the Great Recession. Stakeholders in this industry cannot ignore this downward trend. For many, this discussion is not just about their past-time, but rather their livelihoods.

For the Caribbean perspective, the subject of golf encapsulates the activities of live, work and play. (Some of the most prime residential properties are on or overlooking golf courses).

Change is constant. Change can be lateral, forward and backwards too. Empires rise and fall, past-time activities change; new sports come into fashion, while others fade into obsolescence. (In the US, boxing is on the decline while Mixed Martial Arts are on the rise).

This book Go Lean… Caribbean, serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). The CU/Go Lean roadmap has 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to protect the resultant economic engines and marshal against economic crimes.
  • Improve Caribbean governance to support these engines.

Early in the book, the benefit of the “business of sports for community empowerment” is pronounced in the Declaration of Interdependence (Pages 13 & 14), with these opening statements:

xxvi.  Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries… In addition, the Federation must invigorate the enterprises related to existing industries like tourism… – impacting the region with more jobs.

xxxi.  Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.

CU Blog - The Future of Golf; Vital for Tourism - Photo 1The Caribbean tourism resort properties depend on golf amenities. Many times too, golf courses are built as municipal establishments, so as to benefit citizens through the Parks & Recreation infrastructure. The issues of sufficient returns on the public investments in golf is an important discussion in the execution of this roadmap.

This commentary previously related details of the changing macro-economic factors (like demographics) that affect the region’s economic engines. The following are samples of earlier Go Lean blogs: Lebronomy – Economic Impact of One Superstar on a Sport/Team’s Viability Sports Business and Sports Bubbles – Franchise values in basketball Declining Economic Trends – Having Less Babies is Bad for the Economy Open/Review the Time Capsule: The Great Recession of 2008 Econometric Analysis – Student debt holds back many would-be home buyers Book Review: ‘The Sports Gene’ – Identifying and Fostering Sports Genius Abilities Book Review: ‘How Numbers Rule the World’ – How Demographic Studies Dictate Policies Empowering Collegiate Sports in the Caribbean 10 Things We Want from the US and 10 Things We Don’t Want from the US – # 2: Tourists Air Transport Industry Changes – Air Antilles Launches St. Maarten Service The Erosion of the Middle Class Tourism’s changing profile

According to the foregoing VIDEO, the opulence of golf has not fared well in today’s real economy. The game costs too much, and takes too much time. There is a real chance that this sport will die off with older generations, unless reform can be incorporated to attract and retain younger generations to the sport. Many revisions have been tried – as depicted in the video – there is no tolerating the status quo.

The Caribbean must do the same. Our societies are also in need of reform/reboot to attract and retain the youth to consider their future in their Caribbean homelands. The homelands have been losing at this … badly. There are validated reports of over 70% of the college educated population fleeing the region (; this constitutes an undeniable brain drain. The Go Lean… Caribbean book details the community ethos to adopt to proactively mitigate the dire effects of the changed landscape, plus the executions of the following strategies, tactics, implementations and advocacies:

Community Ethos – Deferred Gratification Page 21
Community Ethos – Economic Principle – People Respond to Incentives Page 21
Community Ethos – Economic Principle – Consequences of Choices Lie in the Future Page 21
Community Ethos – Job Multiplier Page 22
Community Ethos – Lean Operations Page 24
Community Ethos – Return on Investments (ROI) Page 24
Community Ethos – Ways to Impact the Future Page 26
Community Ethos – Ways to Foster Genius Page 27
Community Ethos – Impact Research & Development Page 30
Community Ethos – Ways to Impact the Greater Good Page 37
Strategy – Integrate Region in a Single Market Page 45
Tactical – Fostering a Technocracy Page 64
Tactical – Trade and Globalization Page 70
Separation of Powers – Sports and Culture Administration Page 81
Planning – Ways to Make the Caribbean Better Page 131
Planning – Lessons Learned from 2008 Page 136
Advocacy – Ways to Grow the Economy Page 151
Advocacy – Ways to Create Jobs Page 152
Advocacy – Ways to Enhance Tourism Page 190
Advocacy – Ways to Preserve Caribbean Heritage Page 218
Advocacy – Ways to Impact the One Percent Page 224
Advocacy – Ways to Impact Youth Page 227
Advocacy – Ways to Improve Sports Page 229

The CU will foster industrial developments to aid and abet tourism. This is not planning for 1995, but rather 2015. The assumptions of the past, simply no longer apply today. It is what it is!

CU Blog - The Future of Golf; Vital for Tourism - Photo 2“Earlier this year, at the PGA Merchandise Show in Orlando, Mark King, the CEO of the company TaylorMade Golf announced the launch of Hack Golf, a TaylorMade-sponsored initiative that is, at heart, a worldwide call for fresh ideas. Over the next five years, operating in alliance with the Professional Golf Association (PGA) of America, King plans to pump $5 million of his company’s money into what amounts to a global brainstorm session. This constitutes a concerted effort to seek solutions to a demographic problem.” – (

Golf may have a future.

The 2014 PGA Championship was won by Rory McIlroy, a 25 year old golf “phenom”. After Tiger Woods, this sports needs all the young stars they can get a hold off. If only they can attract young viewers.

For the Caribbean, this issue is bigger than just the game of golf; this is life – Caribbean life. We must have a better future, inclusive of all of our young people. How? With the concerted effort as detailed in the 5 year Go Lean roadmap, this region can and will be a better place to live, work and play.

Download the free e-Book of Go Lean … Caribbean – now!

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