Way Forward – Caribbean ‘Single Market’ for Media

Go Lean Commentary

The host asked American media icon Oprah Winfrey this BIG Question at the promotional event for Apple on March 25, 2019:

“Why are you here?”
Ms. Winfrey: “They are in a Billion pockets …”

VIDEO – Oprah to return to TV as part of Apple TV+ – https://youtu.be/8PdJvXfw76k

CNBC Television
Published on Mar 25, 2019 – Oprah Winfrey takes the stage at Apple’s Steve Jobs Theater to announce her inclusion in the company’s new streaming service, Apple TV+.

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This is the reality of the Apple eco-system: 1 billion is 1 billion. The Way Forward for the television-media-video industry is this simple undeniable fact:

Numbers matter.

Numbers matter and size matters … when it comes to media!

This theme has been exhaustingly covered in many previous commentaries by the movement behind the book Go Lean…Caribbean. Consider this sample here:

http://www.goleancaribbean.com/blog/?p=15858 Network Mandates for a New Caribbean
http://www.goleancaribbean.com/blog/?p=14224 How the Youth are Consuming Media Today
http://www.goleancaribbean.com/blog/?p=13474 Future Focused – Radio is Dead … Almost
http://www.goleancaribbean.com/blog/?p=8813 Lessons from China – Size Does Matter … for Hollywood
http://www.goleancaribbean.com/blog/?p=8328 YouTube Millionaire: ‘Tipsy Bartender’
http://www.goleancaribbean.com/blog/?p=6464 Sports Role Model – ‘WWE Network’
http://www.goleancaribbean.com/blog/?p=4381 Net Neutrality: It Matters in the Caribbean too
http://www.goleancaribbean.com/blog/?p=3244 Sports Role Model – espnW.

The Caribbean media markets (TV, radio and newspaper) should expect this same change in our region. The devices – computers, tablets, smartphones – will supplant traditional media: TV, radio, newspapers, books, etc..

This eventuality was anticipated in the book Go Lean … Caribbean. The book serves as a roadmap for the introduction and implementation of the Caribbean Union Trade Federation (CU). The roadmap is designed to elevate Caribbean society and the book relates that media – Internet Communications Technologies (ICT) actually – is a BIG element in this elevation quest.

Apple’s devices also proliferate in the Caribbean; (though no where close to 1 billion units). We therefore have the opportunity to prepare our media offerings for direct-to-consumers via their devices. This is already the Go Lean strategy for the new social media site: www.myCaribbean.gov. As related in a previous blog-commentary:

Change has come to the world and to the Caribbean region. The advent of Internet Communications Technologies (ICT) now has voluminous options for media to be delivered without the large footprint … or investment. Now anyone can easily publish VIDEO’s and Music files to the internet and sell them to the public – models abounds: i.e. pay-per-play, or subscription.

Apple – see their strategies and options in the Appendix below – is not the only game in town…

… there is also Google, and sometimes Amazon.

All in all, devices abound; no need for expensive satellites and broadcast towers.

This is the Way Forward for Caribbean media. We must be ready for this New Media eco-system.

This commentary continues this recent series – April 2019 – for the Way Forward for our Caribbean region and individual member-states. In fact, we just recently completed a 4-part series as follows:

  1. Way ForwardPuerto Rico learns its “status” with America
  2. Way Forward: Virgin Islands – America’s youngest colony
  3. Way Forward: Bahamas – “Solutions White Paper” – An Inadequate Plan
  4. Way Forward: Jamaica: The need to reconcile the Past
  5. Way Forward: Caribbean Media Strategy & Deliveries

This entire series asserts that “no man is an island” and that “no island is an island”, therefore the full Caribbean region – all 30 member-states and 42 million people – need to combine, collaborate and confederate to form a Single Market for media and other economic activities. Our failure to do so in the past have imperiled our economic, security and governmental engines.

(With no viable Single Market, our people fled and left in exile to other Single Market destinations: US, Canada and EU countries).

We should now be ready for the challenge and change in our Caribbean society; we must be ready to reform and transform, despite the heavy-lifting. We should be up to the task, because the rest of the world is counting the devices – 1 billion for Apple.

We must also count … and be counted. Otherwise our Caribbean people will just be Less Than.

This quest – of the Go Lean/CU roadmap – for the Caribbean Way Forward is conceivable, believable and achievable. We must do the heavy-lifting ourselves to forge our Single Media Market and thereafter make our homeland a better place to live, work and play. 🙂

About the Book
The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU), for the elevation of Caribbean society – for all member-states. This CU/Go Lean roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

The Go Lean book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform the societal engines of Caribbean society.

Download the free e-Book of Go Lean … Caribbean – now!

Who We Are
The movement behind the Go Lean book – a non-partisan, apolitical, religiously-neutral Community Development Foundation chartered for the purpose of empowering and re-booting economic engines – stresses that reforming and transforming the Caribbean societal engines must be a regional pursuit. This was an early motivation for the roadmap, as pronounced in the opening Declaration of Interdependence (Pages 12 – 14):

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvii. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.

xxviii. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.

xxx. Whereas the effects of globalization can be felt in every aspect of Caribbean life, from the acquisition of food and clothing, to the ubiquity of ICT, the region cannot only consume, it is imperative that our lands also produce and add to the international community, even if doing so requires some sacrifice and subsidy.

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation. 


Appendix –  Apple TV app vs. Apple TV Channels vs. Apple TV Plus: What’s the difference?

Apple has three new ways to get you watching more TV shows and movies. Unfortunately they all have very similar names, and all start with “Apple TV.”

On March 25 in Cupertino, Apple CEO Tim Cook finally took the wraps off his company’s latest “service” ambitions. It was an Apple event without any new gadgets. Instead we saw a news and magazine aggregation app, a subscription gaming play and an Apple credit card.

Most of the event focused on streaming TV shows and movies, however, culminating in Apple’s new television service with original shows from stars like Jenifer Aniston, Reese Witherspoon and Kumail Nanjiani and producers like J.J. Abrams and Oprah Winfrey. It’s called Apple TV Plus.

But Apple also talked about updates to its new TV app, which includes a new Channels option. So what’s actually new and what do we know? Here’s a cheat sheet.

Apple TV app

Introduced in 2016, this app for the Apple TV streamer as well as iPhones and iPadsprovides a single place to browse, discover and resume watching TV shows and movies from apps like HuluAmazon Prime Video, ESPN, PlayStation Vue and many more. It shows individual episodes and movies but doesn’t let you watch them from within the Apple TV app itself. Instead you’ll select one and get bounced out to the app in question (such as Hulu for The Handmaid’s Tale) to begin or resume watching.

An updated version of the app, coming in May 2019, will integrate purchases from iTunes TV shows and movies, as well as provide suggestions for more TV shows and movies to watch. Apple says the app will also come to smart TVs from Samsung this spring, as well as SonyLG and Vizio TVs and Roku and Amazon Fire TV streamers and TVs in the future. It would also be available to MacOS computers this fall.

More: Apple TV app coming to Macs, smart TVs in 2019

Apple TV Channels

This is an all-new addition to the Apple TV app that allows subscribers to add content from a variety of partners, including HBO, Showtime, Epix, Starz, Britbox and more. You subscribe within the TV app, with no additional apps, accounts or passwords required. The same goes for watching content: Instead of being bounced out to the HBO Now app, for example, you can watch your Game of Thrones episode within the Apple TV app itself. Users can also share Apple TV channels subscriptions via Apple’s Family Sharing feature.

The service sounds similar to Amazon’s Prime Channels service, available now. Apple didn’t announce pricing, but one report says services like HBO will be discounted.

More: Apple TV Channel’s streaming service is here and wants to run the show

Apple TV Plus

Coming this fall, this is a separate TV streaming service that will be home to original TV shows, movies and documentaries exclusive to Apple. Apple has a multiyear partnership deal with Oprah and deals with Reese Witherspoon, J.J. Abrams and dozens of others. The company has spent more than $1 billion budget and has committed to 30 shows and a handful of movies. They include Steven Spielberg’s Amazing Stories series, The Morning Show starring Witherspoon, Jennifer Aniston and Steve Carell about workplace relationships and Little America, which features stories that center around immigrants. Pricing for an Apple TV Plus subscription was not announced.

More: Apple introduces Apple TV Plus for its original shows

Source: Posted March 29, 2019; retrieved April 8 2019 from: https://www.cnet.com/news/apple-tv-app-vs-apple-tv-channels-vs-apple-tv-plus-whats-the-difference/

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