Uber: A Better ‘Mousetrap’

Go Lean Commentary

There is a popular business idiom:

Build a better mousetrap and the world will beat a path to your door.

This has been proven true time and again. Think:

  • Digital photography better than chemical photo-finishing.
  • Wireless touch-tone phones better than wired handset dial phones.

Now, we are learning that car-ride-sharing solutions – like Uber or Lyft – are actually working successfully. They are faster, better and cheaper than other transportation options, like taxi’s and rental cars.

Rental cars?

This was the test/comparison in the VIDEO below. For the sake of this exercise, a news correspondent and his producer, started at the same origin to go to the same destination; one by Uber and the other via a rental car. For every category of comparison, the Uber option out-performed the rental car: faster, better, cheaper. See the VIDEO here:

VIDEO – Ride-sharing vs. car rental: Which is best for your vacation? – https://www.today.com/video/ride-sharing-vs-car-rental-which-is-best-for-your-vacation-1456378435570

Posted March 12, 2019 – March is the month when many head out on vacation to escape to warmer climates. But here’s a question of dollars and cents: Does it make more sense to rent a car on your getaway or get around via a ride-sharing app? NBC’s Kerry Sanders investigates.

This is not some exercise in futility. For the Caribbean, we must pay more than the usual attention to this experience. The city in focus for this exercise is the tourist mecca of Orlando, Florida, home to Super Theme Parks: Disney World and Universal Studios. This exercise therefore relates to any tourist destination. This means us in the Caribbean, where tourism is our primary industry. The oft-reliable jobs of taxi drivers may soon be less reliable.

But, it might be argued that local governments can simply ban ride-sharing companies like Uber, Lyft, etc..

Alas, the “genie is out-of-the-bottle”; ICT or Internet Communications Technologies (and smartphones) make messaging and electronic commerce seamless and effortless. This is likened to holding back the tides. Resistance is futile!

The Change Agent cometh!

The book Go Lean … Caribbean identified the following 4 primary Change Agents that are devastating the Caribbean region:

The book asserts that no one Caribbean member-state can tackle any of these challenges alone; there is an urgent need – a Clear and Present Danger – to convene, collaborate, consolidate and confederate the response to these modern challenges – we need the economies-of-scale. This theme aligns with many previous Go Lean blog-commentaries; see a sample list here:

http://www.goleancaribbean.com/blog/?p=14191 Scheduling in the ‘Gig Economy’
http://www.goleancaribbean.com/blog/?p=8262 UberEverything in Africa
http://www.goleancaribbean.com/blog/?p=1364 Uber Demonstrations Snarl Traffic from London to Berlin
http://www.goleancaribbean.com/blog/?p=2571 More Business Travelers Flocking to Shared Economy and AirBnB
http://www.goleancaribbean.com/blog/?p=2126 Where the Jobs Are – Computers Reshaping Global Job Market
http://www.goleancaribbean.com/blog/?p=486 Temasek firm backs Southeast Asia cab booking app

Uber is NOT in many Caribbean member-states … yet.

“A rose by any other name would be just as sweet”.

What prevents any other company, innovator and/or entrepreneur from doing ride-sharing in the mode of Uber? Nothing! It is imminent, whether regulated or not.

Just watch!!!

Wait, instead of watching change derail our economic engines, the movement behind the Go Lean book asserts that “we” need to make change happen to enhance our economic engines. Lives and livelihoods are at stake.

Be the change we want to see in the world.

Taxi cabs and rental cars will be affected in the Shared/Gig Economy.

Don’t wait until it rains to obtain an umbrella.

The Caribbean region has been devastated from “the rain”, external factors: global economic recession, globalization and rapid technology changes. Have no fear, the Go Lean roadmap posits that this “crisis would be a terrible thing to waste“.

We can get ahead of these changes; we can innovate our economy and create new job and entrepreneurial opportunities. Being proactive and reactive to real changes in the real world will help to make our homeland a better place to live, work and play. We urged every Caribbean stakeholder to lean-in to this Go Lean roadmap.  🙂

About the Book
The book Go Lean…Caribbean serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU), for the elevation of Caribbean society – for all member-states. This CU/Go Lean roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

The Go Lean book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus the strategies, tactics, implementations and advocacies to execute so as to reboot, reform and transform the societal engines of Caribbean society.

Download the free e-Book of Go Lean … Caribbean – now!

Who We Are
The movement behind the Go Lean book – a non-partisan, apolitical, religiously-neutral Community Development Foundation chartered for the purpose of empowering and re-booting economic engines – stresses that reforming and transforming the Caribbean societal engines must be a regional pursuit. This was an early motivation for the roadmap, as pronounced in the opening Declaration of Interdependence (Pages 12 – 13):

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.

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