Saint Lucia Recognized as ‘Best Island in the Caribbean’

Go Lean Commentary

Saying that “we are the best”, really does not bring any solace.

Just ask the people in St. Lucia! Do they feel like they are the “best island in the Caribbean”? (Economically, they are below average; their GDP ranking for the region is 18 of 30; see Table 1).

But it is true, the Caribbean does some things well; and some islands do the “well” even better than others:

There are features of Caribbean life that work very well now. We are currently the “best address” in the world. If one has the resources, there is no better place to call home – imagine a lottery winner relocating to a Caribbean paradise. Further, if someone has the resources for only a short time-frame, there is no better place to vacation. And thus, as a regional community, the Caribbean is best at servicing: Tourism, Cruise Operations, Offshore Banking, and Specialty Agriculture.

Tourism is the primary economic driver for almost every “CU“ member-state. In economics, a measurement of demand is the price indicator. During the “high” season – winter peak – Caribbean hotels, of a high-quality rating, can be priced at thousands of (US) dollars … per night. There is the demand; then follows, the supply systems to meet the demand. This peak period, throughout the Caribbean, lasts from December to April. – Book Go Lean…Caribbean Page 58.

While we may have the “best of this and the best of that”, our dispositions in the Caribbean are still inadequate, bad and sometimes failing. On the one hand, we may have the best addresses on the planet for tourism, but on the other hand, we have blatant failures in so many other areas of society. So if the goal is to forge a better place to live, work and play, then we need to accept that only the “play” part is enjoying some measure of success and the ranking of “Best” is simply not enough.

See this news article here:

Title: Saint Lucia Recognized as Best Island In the Caribbean

Press Release: Saint Lucia has been recognized as the “Best Island in the Caribbean” by Global Traveler at their Sixth Annual Leisure Lifestyle Awards. Global Traveler is a monthly publication that attracts some 300,000 readers and connects with U.S.-based frequent, affluent, international travellers who have an average net worth of $2 million.

The awards cocktail took place on the rooftop of Sofitel Los Angeles, Beverly Hills. This award marks the destination’s second ‘Best Island in the Caribbean’ honour in the 6-year life of the Global Traveler Leisure Lifestyle Awards, Saint Lucia having won the inaugural award in 2013.

Saint Lucia registered a record-setting year in 2017, with year-to-date numbers for 2018 improving over the same period last year. First quarter figures for 2018 show a 17.8% increase in stay-over arrivals and a 13.5% increase in cruise arrivals over last year’s record.

Remarking on Global Traveler award, Minister for Tourism Hon. Dominic Fedee stated, “This is an award of recognition to the hard work and dedication of every hospitality worker and to every Saint Lucian. It is the Saint Lucian story and its majesty which continues to attract visitors to the destination making it a world-class holiday and business destination for travellers.”

Global Traveler also highlighted Saint Lucia as a ‘dream come true’ port of call for cruise visitors. The award survey was conducted in the Global Traveler magazine through an insert in subscriber copies, as a direct mail questionnaire, online and in emails. Saint Lucia beat out nine other destinations for the top honour, including Aruba, Grand Cayman, Saint Vincent and the Grenadines, the Bahamas, Curaçao, Nevis, Jamaica the British Virgin Islands and the U.S. Virgin Islands.

“We believe Saint Lucia is a unique Caribbean destination which offers something to every traveller and this award is in recognition of our destination’s appeal. We will continue to find creative ways to present Saint Lucia in the marketplace as we seek to increase market penetration, awareness and visitor arrivals,” stated the Executive Chairperson of the Saint Lucia Tourism Authority Agnes Francis.

Each year, Global Traveler awards the GT Tested Reader Survey awards, the Leisure Lifestyle Awards and the Wines on the Wing awards.

Source: Retrieved May 29, 2018 from:

So the appeal to the U.S.-based affluent traveler is “spot on” for Saint Lucian tourism; but maybe this is not good enough; see the still low GDP-Per-Capita figures in Table 1. Experiences shows that catering to the rich will ever only generate a limited success, because this is only a limited population – think the One Percent. Imagine if “we”, the entire Caribbean are able to appeal and deliver to the other 99 Percent. Maybe then, there would be more prosperity for a better Caribbean.

This is the assertion of the book Go Lean…Caribbean – available to download for free. It posits that with a unified approach the Caribbean region can launch certain empowerments that can elevate all of the region to better deliver on the tourism product. The book explains that these empowerments will make the region better, not just to play, but to live, work and play.

The Go Lean book serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU), for the elevation of Caribbean society – for all member-states. The book provides 370-pages of turn-by-turn instructions on “how” to adopt new community ethos, plus strategies, tactics, implementations and advocacies to execute so as to transform the economic engines of the region. For example, to supplement the affluent market for tourism stay-overs, the book urges the targeting of an alternate special population with the following advocacies:

  • 10 Ways to Enhance Tourism in the Caribbean Region (Page 19)
The Bottom Line on Snowbirds

A snowbird is someone from the U.S. Northeast, U.S. Midwest, Pacific Northwest, or Canada who spends a large portion of winter in warmer locales such as California, Arizona, Florida, Texas, the Carolinas, or elsewhere along the Sun Belt region of the southern and southwest United States, Mexico, and areas of the Caribbean. Snowbirds are typically retirees, and business owners who have a second home in a warmer location or whose business can be easily moved from place to place, such as flea market and swap meet vendors. Some snowbirds carry their homes with them, as RV’s or campers (mounted on bus or truck frames) or as boats following the east coast Intracoastal waterway. In the past snowbirds were frequently wealthy with independent income who maintained several seasonal residences and shifted residence with the seasons to avail themselves of the best time to be at each location; this custom has declined considerably due to changing patterns of taxation and the relative ease of long distance travel compared with earlier times. Many of these “snowbirds” also use their vacation time to declare permanent residency in low- or no-tax income tax states (where the tax bases are augmented by high tourism taxes), and claim lower non-resident income taxes in their home states. Canadian snowbirds usually make sure they retain residency in Canada in order to retain health benefits.

See Appendix VIDEO below.

  • 10 Ways to Improve Transportation (Page 20)
# 3 Turnpike: Ferries

For the most part, the CU member-states are islands [or coastal states] thereby allowing for a viable means of transportation via sea navigation. By deploying ferries, the CU facilitates passenger travel for business and leisure.

  • APPENDIX IC – Alaska Marine Highway System (Page 28)
Model for the CU

The CU envisions a similar water-based highway system of ferries and docks to facilitate passenger, cargo and vehicle [(i.e. RV’s)] travel connecting the islands of the Caribbean region to the mainland ports. This ferry system will be a component of the Union Atlantic Turnpike.

So kudos to St. Lucia…

… but let’s do even better than the status quo. We have the opportunity to benefit from a year-round tourism product; plus the successful diversification of the regional economy. In fact, this CU/Go Lean roadmap has these 3 prime directives:

  • Optimization of the economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
  • Establishment of a security apparatus to ensure public safety and protect the resultant economic engines.
  • Improve Caribbean governance to support these engines, including a separation-of-powers between the member-states and CU federal agencies.

The vision of an interconnected ferry system throughout the region requires a better interdependence among all the Caribbean islands. This is the quest of the Go Lean/CU roadmap. The book stresses that transforming the Caribbean societal engines must be a regional pursuit. This was an early motivation for the roadmap, as pronounced in the opening Declaration of Interdependence (Pages 12 – 14):

xi. Whereas all men are entitled to the benefits of good governance in a free society, “new guards” must be enacted to dissuade the emergence of incompetence, corruption, nepotism and cronyism at the peril of the people’s best interest. The Federation must guarantee the executions of a social contract between government and the governed.

xvi. Whereas security of our homeland is inextricably linked to prosperity of the homeland, the economic and security interest of the region needs to be aligned under the same governance. Since economic crimes … can imperil the functioning of the wheels of commerce for all the citizenry, the accedence of this Federation must equip the security apparatus with the tools and techniques for predictive and proactive interdictions.

xxiv. Whereas a free market economy can be induced and spurred for continuous progress, the Federation must install the controls to better manage aspects of the economy: jobs, inflation, savings rate, investments and other economic principles. Thereby attracting direct foreign investment because of the stability and vibrancy of our economy.

xxvi.  Whereas the Caribbean region must have new jobs to empower the engines of the economy and create the income sources for prosperity, and encourage the next generation to forge their dreams right at home, the Federation must therefore foster the development of new industries … [and] invigorate the enterprises related to existing industries like tourism … – impacting the region with more jobs.

The vision of an interconnected ferry system throughout the Caribbean region has been detailed before in these previous blog-commentaries: Ferries 101: Economics, Security and Governance Snowbirds Tourism – First Day of Autumn – Time to Head South Snowbirds Need for Winter Hospitality

Ferries will transform all areas of Caribbean life. So the Go Lean roadmap is conceivable, believable and achievable for transforming the regional tourism product. Our Best can be even better still.

Let’s do this; let’s make our homeland a better place to live, work and play. 🙂

Download the free e-Book of Go Lean … Caribbean – now!

Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.


Appendix – Table 1 

Click on Photo to Enlarge


Appendix VIDEO – Anne Murray ~ Snowbird (1970) –

Published May 26, 2011 – Music in this video; Learn more

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