Go Lean Commentary
It’s SuperBowl time again. This year the BIG game is being played on February 4, 2018 in Minneapolis, Minnesota between the New England Patriots (again) and the Philadelphia Eagles.
Expect BIG happenings and BIG fanfare and a BIG audience. And hopefully an exciting game.
Also, with that BIG audience, expect BIG TV commercials, and a BIG price tag for those ads … (NBC will charge an average of $5 million for a 30-second spot).
See here below, an ENCORE of the blog-commentary from January 29, 2015 detailing the economic impact of SuperBowl commercials. The business model is still the same, so we can expect that the TV spots will try even harder to solicit and entertain us this year … again.
The publishers of the book Go Lean…Caribbean encourages you to watch the Big Game on Sunday (February 1, 2015), Super Bowl XLIX from Phoenix –area, Arizona, between the New England Patriots and the Seattle Seahawks. Pull for your favorite team and enjoy the half-time show (Katy Perry). It’s all free! It’s being paid for by the advertisers.
So as to complete the full economic cycle, be sure to watch the commercials; because this is Big Money; Big Stakes and a Big Deal. The 2014 version, Super Bowl XLVIII on FOX Broadcast Network was the most watched television program in US history with 111.5 million viewers. The Super Bowl half-time show featuring Bruno Mars was the most watched ever with 115.3 million viewers. Now, it’s not just TV, but “second- screen” (computers, tablets & mobile devices) as well; this is now tweet-along-with-us programming; notice the #BestBuds Twitter identifier in the following Ad:
VIDEO – http://youtu.be/EIUSkKTUftU – 2015 Budweiser Clydesdale Beer Run
Published on Jan 23, 2015 – It’s time for your Super Bowl beer run. Don’t disappoint a Clydesdale. Choose Budweiser for you and your #BestBuds on epic Super Bowl weekend!
For $4.5 million per 30 second ad, an advertiser had better get the “maximum bang for the buck”; but 30 seconds is still only 30 seconds. Enter the “second-screen”; now advertisers can stretch the attention of their audience by directing them to internet websites, Twitter followings and even YouTube videos and Facebook videos.
See these related stories, (sourced mostly from Variety.com – Hollywood & Entertainment Business Magazine; (retrieved 01-29-2015):
Audiences no longer need to wait until the Big Game to watch Super Bowl commercials, with an increasing number of marketers opting to release their spots days before kickoff. This year is no different, with Budweiser, Budweiser, Bud Light, Kia, Mercedes-Benz USA, T-Mobile, Victoria’s Secret, BMW, even Paramount with “Hot Tub Time Machine 2,” among those having already posted their ads online [on sites like YouTube].
The reason? The high cost to play the Super Bowl promo blitz is one. At around $4.5 million per 30 second ad, buying time during the match up between the Seattle Seahawks and New England Patriots is at record levels. NBC is airing the game February 1.
NBC Sports has launched a new Super Bowl page on Yahoo’s [social media site] Tumblr that the programmer will use to feature Super Bowl XLIX’s TV ads immediately after they air on NBC on Sunday, February 1.
The new NBC Sports Tumblr page, accessible via NBCSports.com/Ads, will be populated with original content ahead of Super Bowl Sunday created by the NBC Sports’ marketing media team, as well as from re-blogging NFL-related Tumblr posts. On game day, the page will convert into a hub for Super Bowl TV ads.
NBCUniversal will launch an 11-hour free digital video stream — centered around live coverage of this year’s Super Bowl — in a bid to get users to log in to its “TV Everywhere” (TVE) services across its broadcast and cable portfolio the rest of the year.
The Peacock’s “Super Stream Sunday” event will include NBC’s presentation of the Super Bowl, as well as the halftime show toplined by Katy Perry. The live-stream will kick off at 12 p.m. ET on Feb. 1 with NBC’s pregame coverage and concludes with an airing of a new episode of primetime drama “The Blacklist” at approximately 10 p.m. ET.
Ordinarily, access to the NBC Sports Live Extra and NBC.com content requires users to log in using credentials from participating [Pay] TV providers. The free promo is aimed at driving usage of TVE, to ensure those subscribers keep paying for television service.
“We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access,” said Alison Moore, GM and Exec VP of TV Everywhere for NBCU.
NBC does not have NFL live-streaming rights on smartphone devices, which the league has granted exclusively to Verizon Wireless. As such, the “Super Stream Sunday” content will be available on tablets and desktop computers.
For retailer Freshpet, a new ad campaign video was released to both YouTube and Facebook this past December. It quickly went viral. That wasn’t that surprising. The surprising part was the disparity between views on YouTube compared to Facebook. On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. “It was fairly eye-opening,” he says. “Things are evolving really quickly.”
With stats like that, this might be the first year in which views of Super Bowl ads on Facebook eclipse those of YouTube.
No wonder then that many advertisers in the big game are looking to go Facebook native.
Show-business has changed. Sports has changed. TV has changed…
… there is now time-shifted viewing (DVR) and on-demand platforms offering an alphabetical menu of shows.
These changes are where this commentary relates to the Caribbean. The changing TV landscape affects the Caribbean region as well, or at least it should. This book Go Lean… Caribbean, serves as a roadmap for the introduction and implementation of the technocratic Caribbean Union Trade Federation (CU). The roadmap has 3 prime directives:
- Optimization of economic engines in order to grow the regional economy to $800 Billion and create 2.2 million new jobs.
- Establishment of a security apparatus to protect the resultant economic engines and marshal against economic crimes.
- Improve Caribbean governance to support these engines.
The roadmap recognizes and fosters more sports business in the region. The genius qualifiers – athletic talent – of many Caribbean men and women are already heightened. The goal now is foster the local eco-system in the homeland so that those with talent would not have to flee the region to garner the business returns on their athletic investments. This Go Lean economic empowerment roadmap strategizes to create a Single Media Market to leverage the value of broadcast rights for the entire region, utilizing all the advantages of cutting edge ICT offerings. The result: an audience of 42 million people across 30 member-states and 4 languages, facilitating television, cable, satellite and internet streaming wherever economically viable.
Early in the book, the benefits of sports and technology empowerment is pronounced in the Declaration of Interdependence (Page 13 & 14), with these opening statements:
xiii. Whereas the preparation of our labor force can foster opportunities and dictate economic progress for current and future generations, the Federation must ensure that educational and job training opportunities are fully optimized for all residents of all member-states, with no partiality towards any gender or ethnic group. The Federation must recognize and facilitate excellence in many different fields of endeavor, including sciences, languages, arts, music and sports. This responsibility should be executed without incurring the risks of further human flight, as has been the past history.
xiv. Whereas the region has endured a spectator status during the Industrial Revolution, we cannot stand on the sidelines of this new economy, the Information Revolution. Rather, the Federation must embrace all the tenets of Internet Communications Technology (ICT) to serve as an equalizing element in competition with the rest of the world. The Federation must bridge the digital divide and promote the community ethos that research/development is valuable and must be promoted and incentivized for adoption.
xv. Whereas intellectual property can easily traverse national borders, the rights and privileges of intellectual property must be respected at home and abroad. The Federation must install protections to ensure that no abuse of these rights go with impunity, and to ensure that foreign authorities enforce the rights of the intellectual property registered in our region.
xxxi. Whereas sports have been a source of great pride for the Caribbean region, the economic returns from these ventures have not been evenly distributed as in other societies. The Federation must therefore facilitate the eco-systems and vertical industries of sports as a business, recreation, national pastime and even sports tourism – modeling the Olympics.
The region has the eco-system of free broadcast television, and the infrastructure for internet streaming. So the issues being tracked for this year’s Super Bowl have bearing in the execution of this roadmap.
The Go Lean roadmap was developed with the community ethos in mind to forge change and build up the communities around the sports world, plus the execution of related strategies, tactics, implementations and advocacies to make the change permanent. The following is a sample of these specific details from the book:
|Community Ethos – People Respond to Incentives in Predictable Ways||Page 21|
|Community Ethos – Return on Investments||Page 24|
|Community Ethos – Ways to Foster Genius||Page 27|
|Community Ethos – Promote Intellectual Property||Page 29|
|Community Ethos – Ways to Promote Happiness||Page 36|
|Community Ethos – Ways to Impact the Greater Good||Page 37|
|Strategic – Vision – Consolidating the Region in to a Single Market||Page 45|
|Strategic – Staffing – Sporting Events at Fairgrounds||Page 55|
|Tactical – Fostering a Technocracy||Page 64|
|Tactical – Separation of Powers – Sports & Culture Administration||Page 81|
|Tactical – Separation of Powers – Fairgrounds Administration||Page 83|
|Implementation – Steps to Implement Self-Governing Entities – Fairgrounds||Page 105|
|Implementation – Ways to Deliver||Page 109|
|Planning – 10 Big Ideas – #5 Four Languages in Unison / #8 Cyber Caribbean||Page 127|
|Planning – Ways to Make the Caribbean Better||Page 131|
|Advocacy – Ways to Grow the Economy||Page 151|
|Advocacy – Ways to Create Jobs||Page 152|
|Advocacy – Ways to Improve Education – Sports Academies to Foster Talent||Page 159|
|Advocacy – Ways to Improve Local Government – Parks & Recreation||Page 169|
|Advocacy – Ways to Impact Events||Page 191|
|Advocacy – Ways to Promote Fairgrounds||Page 192|
|Advocacy – Ways to Foster Technology – Intellectual Property Protections||Page 197|
|Advocacy – Ways to Empower Women||Page 226|
|Advocacy – Ways to Impact Youth||Page 227|
|Advocacy – Ways to Improve Sports||Page 229|
|Advocacy – Ways to Impact Urban Living – Sports Leagues||Page 234|
This commentary previously featured subjects related to developing the eco-systems of the sports business, as sampled here:
|http://www.goleancaribbean.com/blog/?p=3999||Breaking New Ground in the Changing Show-business Eco-System|
|http://www.goleancaribbean.com/blog/?p=3641||‘We Built This City on ‘ …Show-business|
|http://www.goleancaribbean.com/blog/?p=3414||Levi’s® Stadium: A Team Effort for the Big Business of Sports|
|http://www.goleancaribbean.com/blog/?p=3244||Sports Role Model – Broadcasting / Internet Streaming: espnW.|
|http://www.goleancaribbean.com/blog/?p=2222||Sports Role Model – Playing For Pride … And More|
|http://www.goleancaribbean.com/blog/?p=2171||Sports Role Model – Turn On the SEC Network|
|http://www.goleancaribbean.com/blog/?p=2152||Sports Role Model – US versus the World|
|http://www.goleancaribbean.com/blog/?p=1446||Caribbean Players in the 2014 World Cup|
|http://www.goleancaribbean.com/blog/?p=1341||Sports Role Model – College World Series Time|
|http://www.goleancaribbean.com/blog/?p=1148||Sports Bubble – Franchise values in basketball|
|http://www.goleancaribbean.com/blog/?p=1092||Aereo – Model for the Future of TV Blending with the Internet|
|http://www.goleancaribbean.com/blog/?p=1020||Sports Revolutionary: Advocate Jeffrey Webb|
|http://www.goleancaribbean.com/blog/?p=318||Collegiate Sports in the Caribbean|
|http://www.goleancaribbean.com/blog/?p=273||10 Things We Want from the US – # 10: Sports Professionalism|
|http://www.goleancaribbean.com/blog/?p=60||Could the Caribbean Host the Olympic Games?|
The Go Lean book focuses primarily on economic issues, but it recognizes that sports and its attendant functions can build up a community, nation and region. But the quest to re-build, re-boot and re-tool the Caribbean will be more than just kids-play, it must model the Super Bowl and act like a Big Business.
The Go Lean roadmap describes the heavy-lifting activities for the many people, organizations and governments to accomplish this goal. But the goal is conceivable, believable and achievable. We can make the region a better place to live, work and play.
Sign the petition to lean-in for this roadmap for the Caribbean Union Trade Federation.